A2 ME4 MEDIA-TEXT, INDUSTRY AND AUDIENCE - MAGAZINE INDUSTRY

It would be a good idea to read this article in The Guardian  about the Nuts relaunch in August 2011.  It includes details about the new content, and the new strapline: "When you REALLY need something funny."  The article makes an interesting note of the research done prior to the relaunch with 1000 men aged between 16-24 - which differs from IPCs own demographic target audience noted on their website.  In the final paragraph there is a link to other Guardian articles about magazines including COSMOPOLITAN celebrating 40 years, which would be useful for next week's analysis.  Click on link to access:


http://www.guardian.co.uk/media/2011/aug/15/nuts-sticks-to-formula-for-relaunch

 

http://www.guardian.co.uk/media/gallery/2012/mar/01/cosmopolitan-magazine-at-40#/?picture=386733754&index=0 

Check out Hearst's very first television commercial for the launch of the magazine in Britain 40 years ago this month. It was advertised as: "A sensational new magazine for women who are interested in men, love, fashion, food, men, travel, films, beauty and themselves … and men."