ME4 - U6 - THE MAGAZINE INDUSTRY

 Here are the three magazines that we will be analysing in the next few weeks for the ME4 examination.  It would be useful if you researched each of the magazines, both actual copies and online before we study them in class, but as we will already have started on our study of Nuts then I need you to look at the following websites retrospectively to ensure that you have all the necessary information for future lessons and written work

For  COSMOPOLITAN go to: http://www.cosmopolitan.com/

Also look at the Hearst Communications pages, the owners of COSMO:http://www.hearst.com/magazines/




 For THE BIG ISSUE:

http://www.bigissue.com/

 For Nuts the link to follow is: 

http://www.nuts.co.uk/

However there are a number of other websites that are essential resources for your research, concerned with demographics, with circulation figures and advertising.  

 Start with IPC the company behind Nuts:

http://www.ipcadvertising.com/ipc-brands/2009/feb/03/nuts

Look particularly at the following pages concerned with ABCs and circulation data and download:
http://www.ipcadvertising.com/contact-ipc-advertising/numbers.cfm

There is also come useful information on audience, the Cross Cultural Consumer Characterisation - the 4Cs for short here:  

http://www.4cs.yr.com/global/

And make sure you start to look on line at The Guardian Media section, this is an excellent site for essential resources, and the article discussed in class on magazine circulation that could be useful for your written work can be looked at more closely by following the link:

http://www.guardian.co.uk/media/2012/feb/16/knocked-out-loaded-mag-sales-drop

A further very useful Guardian article by Laura Barton on men's magazine can also be accessed online, so make sure you read it as part of your research:


http://www.guardian.co.uk/media/2004/jan/17/pressandpublishing.weekendmagazine?INTCMP=SRCH

Continuing with issues of audience and audience theories then look at the Uses and Gratifications model as discussed by McQuail who explained a number of uses which provide a useful starting point when explaining the appeal of media texts:

http://www.aber.ac.uk/media/Documents/short/usegrat.html